Baukjen … everyday modern chic

Baukjen… what’s the story?

If you’ve spotted the odd celeb sporting a Buakjen number of late – yes, you Alexa Chung at Glasto, and Cara, on her jetset summer globe trot – it may not have escaped your notice, that this uber cool brand is actually punting out wearable (with a capital W) garments.

How often have you tugged on some designer piece or other only to find that it doesn’t quite fit your normal body shape, the way it fits that runway model? I’ve wasted tons on designer duds over the years, imagining that just by stepping into the attire my body will magically transform into that of a 6foot size 0 chick.

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But hey, having hit the age of enlightenment, I figured it was time to start looking out for brands which are both easy to wear, but also still have that element of style which I crave. Step forward Baukjen, a re-branding of the Isabella Oliver design team, who originally set about making maternity wear slightly more sartorial than your average sweatpants, but are now focussed on traditional with a twist looks.

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The creative team of Baukjen de Swaan Arons and her hubs Geoff, wanted to solve those dressing dilemmas all us busy women come across – you know that moment when you need something stylish, on trend and still great quality – then wouldn’t it be even more awesome if your whole closet was full of that day to night and office to playtime stuff?

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I’m popping into their HQ in a few weeks, to take a behind the scenes peek at their Fall 14 looks – I’ll be sure to report back right here.

Baukjen Fall Faves

Meanwhile, if you’re thinking about making a few on-trend buys for this upcoming fall season, you wouldn’t go far wrong with this little edit…

 

Baukjen Fall Faves

1.Alton shirt, 2. the high waisted pencil skirt, 3.  Rye funnel neck jumper, 4.  Coco shirt, 5. Kingsbridge top, 6. Freja super stretch skinny, 7. Zoe knit dress, 8. Kingsbridge blazer, 9. the boyfriend jean, 10. Essential ruched turtleneck, 11. Abington biker jacket, 12.Weston jump suit.

Baukjen 2 day dress sale….

If you like what you see but love a bargain too – if you hurry there’s a 2 day dress sale from today – click here to shop. Offer only valid until 17:00 BST 22nd August.

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