British Fashion Council announce this years Fashion Forward winners

And the winner is…

This years aspiring pool of talent on the London Fashion scene have just been crowned. Sponsored by Coutts & Co and supported by the London Development Agency, these lucky designers were named today as the beneficiaries of this fabulous prize which helps with the hefty costs of putting on runway shows. The gig lasts for 2 seasons, so expect to see over inflated productions from these guys for F/W 11 and S/S12.

Meadham Kirchhoff: Messers Ed Meadham and Ben Kirchhoff – who’s last collection was a Courtney Love meets Chelsea Flower Show affair…

Peter Pilotto: Messers Peter Pilotto and label mate Christopher De Vos, who gave us modern ladylike last season, with a twist to the waistband that could give DVF’s wrap dress a run for its money…

Todd Lynn: Mr Todd Lynn himself, who perfected the urban warrior meets Star Wars cast look for Spring Summer 11.

Looking forward to some inspirational shows…no pressure though…

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