Brompton Cross Mini Shopping Guide with Donna Ida

Brompton Cross Mini Shopping Guide.

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One of my favourite areas in West London is Brompton Cross. It’s a small little neighbourhood chock full of interesting spots to shop and dine and generally while away a pleasant afternoon. It’s definitely worth more of an investigation, so I asked the lovely Donna Ida (who has a store right in the midst of the neighbourhood) to help me with a small Brompton Cross Shopping Guide to add to our series.

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Donna McCulloch (from Sulky Doll Style) and Donna Ida

I first came across Donna’s Draycott Avenue store when I headed there for one of her fun colour workshop days where the premise was to step out of your neutral comfort zone and road test a little colour. So, a rainbow of purchases later she also helped me discover some of her beloved neighbourhood.

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Right over the road from Donna Ida Denim (106 Draycott Avenue) Donna recommends the gorgeous Amanda Wakeley store (167 Draycott Avenue), where it’s easy to find effortlessly stylish designer clothes wherever you are in your style journey.

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Directly next door is Bamford where you can find some gorgeous women’s wear as well as their natural bath and body range – definitely worth a visit if you are on the lookout for some upcoming Christmas gifting inspo.

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From there hop across the road again to find one of London’s finest dining spots at Daphne’s (112 Draycott Avenue). It’s great for a quick lunch with girlfriends on a shopping trip or even better for an early evening cocktail and supper once you are done.

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Right next door to Daphne’s is a really fun Charlotte Olympia store (114 Draycott Avenue). It’s packed with her quirky designs, and it’s tricky not to spend a vast amount of time in there cooing over exotic heels and clutches.

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For a touch of high-end high street shopping, pop back across the road and head to J.Crew (171-175 Draycott Avenue) where you can always guarantee an on-trend and slightly more affordable take on the seasons’ offerings.

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Just around the corner where Draycott Avenue meets Brompton Road, you can find all sorts of happiness in the Joseph stores. One side of the road sees the store dedicated to own-label everyday chic (315 Brompton Road) while on the other corner the Joseph multi-brand store (77 Fulham Road) is a delight to meander through.

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Take a few steps down the Fulham Road (where it meets Sloane Avenue), and you can’t miss Bibendum based in the art-nouveau meets art-deco gorgeousness of the old Michelin building (81 Fulham Road). Here you can sit in the Oyster bar with a cocktail and watch the world go by, or head upstairs for some gastronomic delights from chef Claude Bosi. Oh and while you’re there, don’t forget to pop into the Conran Shop tucked behind the restaurant down the side of Sloane Avenue for some covetable homewares.

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If you’ve been waylaid in the Conran Shop, you should also pop into Chanel across the road (72-74 Sloane Avenue) to get the full-on luxe shopping experience. Or head to Stella McCartney (91-95 Fulham Road) where you can find seriously on-trend looks to drool over as well as a great selection of her Adidas by Stella McCartney activewear range.

With thanks to Donna Ida and her team for helping me out with this Shopping Guide. And as ever, huge thanks to the very talented Cicely Creswell for another amazing map illustration.

For more in our series of shopping guides with some very discerning shoppers take a peek here.

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