Donna Ida dreamy denim

Donna Ida Denim

donna ida denim store photographed by fashion blogger and stylist sara delaney

The Donna Ida Denim phenomenon first started way back in 2006 when our heroine couldn’t find a great pair of jeans for herself. She took matters into her own hands and proceeded to set up her dream denim company to meet the exact needs we all come across when looking for the perfect pair of jeans to suit our body shape. Fast forward a mere decade and now the rest of us are totally benefitting from her initial dilemma as she has the jeans quandaryĀ literally sewn up.

donna ida denim store photographed by fashion blogger and stylist sara delaney

The great thing about heading to a specialist denim boutique like Donna Ida is that you’re getting seriously on point advice. We all know shopping for jeans can be a nightmare, but by simply dropping a few hints as to your search criteria Donna and her staff can nail the perfect pair of strides for you in half the time it would take you to fumble around a store.

donna ida dressing a client in her london store photographed by fashion blogger and stylist sara delaney

donna ida denim store photographed by fashion blogger and stylist sara delaney

When it come to denim shopping, if you’re like me, and you’d rather stick pins in your eyes than flail around on a shop floor trying to squeeze your past its prime bod into a pair of high waisters, then this is the place you probably want to head. Who knew that the right high waisters could hide a multitude of sins? With a little gentle persuasion, my buddies and I were busy trying all manner of items which we wouldn’t have looked twice at on a hanger thanks to Donna’s expert eye and attention to detail.

donna ida denim store photographed by fashion blogger and stylist sara delaney

donna ida denim store photographed by fashion blogger sara delaney

Not only has Donna equipped us with the means to turn our sagging posteriors into pert peaches, but she has also nailed the what-to-wear-with-jeans puzzle by stocking her stores with the perfect pairings each season to keep a girl on her stylistic A game.

donna ida denim store photographed by fashion blogger and stylist sara delaney

donna ida denim store photographed by fashion blogger and stylist sara delaney

bella freud knitwear photographed by sara delaney in the donna ida london store

With Donna’s recent hugely successful collaboration with Jaeger and her years of experience in the industry, she’s got you covered on all aspects of your denim search.

donna ida denim store photographed by fashion blogger and stylist sara delaney

donna ida denim store photographed by fashion blogger and stylist sara delaney

And if you’re in London this Wednesday 28th September why not drop in to meet Donna at the Vestiaire Collective pop-up at her Elizabeth Street store.

Donna Ida x Jaeger collaboration

Donna’s collaboration with great Brit brand Jaeger is selling like hot cakes… snap up your pieces below.

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1 Comment

  1. September 29, 2016 / 4:57 pm

    It never ceaces to amaze me how endless our desire is for denim garments, namely jeans. There is an infinite number of IN.CRED.IBLE brands out there, how the hell do they survive?
    I know one thing, I’m lovin’ this lady šŸ˜‰

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