J.Crew Sloane Square store opens with Laura Fantacci

J.Crew Sloane Square … opening event with Laura Fantacci

j.crew sloane square

I popped into the J.Crew Sloane Square launch night earlier this week, which was hosted by the lovely Laura Fantacci of WitBlog fame. As you’ve probably already surmised I’m a bit of a J.Crew addict at the best of times, but when an invite came my way offering three of my fave things in life – champagne, canapés and shopping – it would have been churlish to turn it down.

laura fantacciSo off I skipped up to the new store, which has been decked out a little differently than the other flagships in London. This time around the J.Crew team have got all eco-friendly on us, and teamed up with the Buglife trust to save the endangered honeybee.

You can buy localized honey from the Regents Park Honey Company  in store, and they’re also giving away sweet little bespoke seed paper packs which you can plant at home. They’ve even commissioned London-based illustrator Emma Smith to design a cute Bee Tee (see what they’ve done there….genius !) which you can now snag from their stores.

j.crew sloane square

j.crew sloane square

Once in the store the atmos was swinging. Champagne was flowing and awesome little canapés were passed around, whilst guests worked their way through the new AW14 collections. With a DJ spinning some tunes as we shopped, it was tricky to choose between relinquishing a hand to hold the delicious fizz, or snarf a canapé, or keep said body part free for throwing piles of the new collections over your arm and heading straight for the cash tills.

j.crew sloane square

j.crew sloane square

j.crew sloane square

j.crew sloane square

j.crew sloane squareHugo Guinness for J.Crew ‘You Are Here’ sweater.

j.crew sloane square

j.crew sloane square

j.crew sloane squareParticularly tricky choice…a) snoop at divine accessories or b) sidle up to rather nice looking young man proffering alcoholic beverages….?

j.crew sloane squareLoved this lady’s summer shopper transitioning through to autumn…

J.Crew Sloane Square … what’s in store?

Laura was chatting upstairs and rocking  a particularly cool combo of a jewelled bib shirt, and some silky pants. If you’ve ever stopped by her WitBlog, you get treated to a daily dose of on-trend fashion inspo – worth a visit if you’re in a fashion slump.

j.crew sloane square

j.crew sloane squareLaura wears Jewel bib shirt.

There was plenty to ogle at…. I’ve got my eye on some big oversized scarfs for the chillier months…

j.crew sloane squareCrinkle plaid scarf,  Bailey for J.Crew felt hat, 

j.crew sloane square

j.crew sloane square

j.crew sloane squareI’d been stalking this Demy Lee cashmere polo online – loved it even more in the flesh….

j.crew sloane squareJeweled raglan sweathirt,  Georgie leopard loafers.

j.crew sloane squareA little leather skirt with cut-out detailing could do well in your wardrobe this season…. Plaza skirt in laser-cut leather.

As usual, J.Crew have got your back when it comes to mixing up your accessories….

j.crew sloane square

j.crew sloane square

j.crew sloane square

Finally it was time to thank the J.Crew gang for their hospitality, grab a fabo goody bag, and head off for dinner at Bibendum.

bibendum

I’m saving my Regents Park Honey and their new catalogue for the weekend read with croissants and a coffee.

j.crew sloane square

j.crew sloane square

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4 Comments

  1. Sally McBride
    September 17, 2014 / 8:16 am

    Love J.Crew….

  2. October 13, 2014 / 10:48 am

    Oooh! We spot ourselves in one of your pics! It was such a lovely event.
    #LoveJcrew

    • October 17, 2014 / 12:01 pm

      I love it when that happens! I’ve spotted myself looking particularly dodgy in the audience of some NYFW shows…must remember to look cheery at all times in case of impending papp attack….

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