Superga + The Olsen’s = Sneaker Heaven

If truth be told I couldn’t even be classed as a closet Superga fan, if we were really fessing up we’d be talking more of a Superga-holic – that’s even if you’re not including the ones I’ve started buying for my teen daughter (trying to bestow on her the wealth of my style/classic expertise). So what joy to behold then (according to WWD) that the Olsen twins – yes the diminutive design duo, have just been named the new Creative Directors for the classic brand.

What to watch out for…next Spring (12) the Olsens will be collaborating on a new range for the American market that will be co-branded with their design label The Row, and ¬†be available in stores where you can currently get The Row merchandise.

Alexa Chung works her Superga’s

All well and good young ladies, but if this starts messing with my supply & demand chain next spring. when I’ll be ordering up my next 5 pairs in various hues, then you have been warned…

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