Superga + The Olsen’s = Sneaker Heaven

If truth be told I couldn’t even be classed as a closet Superga fan, if we were really fessing up we’d be talking more of a Superga-holic – that’s even if you’re not including the ones I’ve started buying for my teen daughter (trying to bestow on her the wealth of my style/classic expertise). So what joy to behold then (according to WWD) that the Olsen twins – yes the diminutive design duo, have just been named the new Creative Directors for the classic brand.

What to watch out for…next Spring (12) the Olsens will be collaborating on a new range for the American market that will be co-branded with their design label The Row, and  be available in stores where you can currently get The Row merchandise.

Alexa Chung works her Superga’s

All well and good young ladies, but if this starts messing with my supply & demand chain next spring. when I’ll be ordering up my next 5 pairs in various hues, then you have been warned…

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