Topshop + Facebook = social media wizadry at London Fashion Week

Here’s a fun little snippet. Come this Sunday when the Topshop Unique models go sashaying down the runway at London Fashion Week, thanks to the magic of the brainiacs at Facebook, we will get the chance to ‘ Shoot the show’ and ‘customise the catwalk’ from our very own sitting room.

The live streamed show will include a whizzy little camera gadget thingy that will appear on your screen,. The idea is that you click and capture your favorite looks as they appear. It’s not only the clothes you can snag instantly (with derlivery 3 months ahead of industry lead times), but you can also download the music and purchase the make up to boot.

Now that’s enough to perk up anyone’s snoozy Sunday.

 

 

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