It’s not often a press launch coincides with an anniversary, but last week, as Modus PR were promoting the Spring Summer 13 looks from their impressive client base, they were also taking a little time out to party.
In their 25th year, this company has certainly seen some active duty. If wandering round their show was anything to go by, they’ve got the battle of slick client promotion thing sussed.
The early morning crowd pre-coffee fix
So what makes a good press event? Well clearly, there has to be coffee in the mix, a good barrista is a must. Nice smelly things are always a winner, like the fragance classes that were set up for fashion folk to have a bash at knocking up their own aroma.
Fragrance class.
Add to that some kick ass designer labels like Calvin Klein, Pringle of Scotland, Philip Treacy, Cavali, Bally and Akris.
Pringle of Scotland S/S 13
Bally S/S13
A touch of high street in the form of Uniqlo and The White Company;
Truth!
A little hot sex courtesy of Ditta Von Tesse and her lingerie line;
Ditta Von Tesse lingerie
Finish it off with a few indie labels like Palladium boots and Bottletop bags;
And you have the makings of a great show. Philip Treacy sparkly hats off to you guys; a job well done!
Click back here for more on the Spring Summer 13 offerings…