Donna Ida Denim

The Donna Ida Denim phenomenon first started way back in 2006 when our heroine couldn’t find a great pair of jeans for herself. She took matters into her own hands and proceeded to set up her dream denim company to meet the exact needs we all come across when looking for the perfect pair of jeans to suit our body shape. Fast forward a mere decade and now the rest of us are totally benefitting from her initial dilemma as she has the jeans quandary literally sewn up.

The great thing about heading to a specialist denim boutique like Donna Ida is that you’re getting seriously on point advice. We all know shopping for jeans can be a nightmare, but by simply dropping a few hints as to your search criteria Donna and her staff can nail the perfect pair of strides for you in half the time it would take you to fumble around a store.

When it come to denim shopping, if you’re like me, and you’d rather stick pins in your eyes than flail around on a shop floor trying to squeeze your past its prime bod into a pair of high waisters, then this is the place you probably want to head. Who knew that the right high waisters could hide a multitude of sins? With a little gentle persuasion, my buddies and I were busy trying all manner of items which we wouldn’t have looked twice at on a hanger thanks to Donna’s expert eye and attention to detail.

Not only has Donna equipped us with the means to turn our sagging posteriors into pert peaches, but she has also nailed the what-to-wear-with-jeans puzzle by stocking her stores with the perfect pairings each season to keep a girl on her stylistic A game.

With Donna’s recent hugely successful collaboration with Jaeger and her years of experience in the industry, she’s got you covered on all aspects of your denim search.

And if you’re in London this Wednesday 28th September why not drop in to meet Donna at the Vestiaire Collective pop-up at her Elizabeth Street store.

Donna Ida x Jaeger collaboration

Donna’s collaboration with great Brit brand Jaeger is selling like hot cakes… snap up your pieces below.