Le Labo perfume – what’s the scoop?

This week I treated Amanda (our Mod Fam Food creative genius) to a birthday excursion which included choosing her own perfume from Le Labo in the perfume department at Liberty London.

I’d seen the Le Labo counter a number of times on various sorties into the lovely Liberty store and had remembered Amanda saying she could never find the right scent. So, for her birthday this year we came up with a cunning plan to pop into the store and let her choose a fragrance.

Le Labo was founded in New York where creators Eddie and Fabrice set out to shake up the mass market perfume world and bring back a little personal touch into the game.

Actually choosing a perfume is more of a tricky process than I had figured. We were talked through all manner of scents, aromas and nuances of smell which you couldn’t quite spot as a layman unless you were told what that particular ingredient was. A bit like blind wine tasting, and then being given clues on what makes up that wine, Amanda had a blast picking out the right citrus blend she loved paired with bergamot.

Once she’d chosen her perfume, she could then opt for the different formats it came in ranging from eau de parfum, a liquid balm to solid perfume. She plumped for an eau de parfum and a travel size spray with the Liberty London gift voucher we had given her. Her choice was then personalised with a lovely label and packaging which made it the perfect gift for her birthday.

When she runs out she can refill her perfume easily via the Le Labo boutiques or through Liberty.

The fun part of this product is actually going in store to road test all of the scents, but you can also snap up some of the beautifully designed perfume pieces from the links below.