The White Company – Christmas in July

I’m a bit obsessed with The White Company at the best of times… there’s something about their clean crisp aesthetic which screams simple luxury which appeals to my stylist addled brain. But when they throw in a Christmas press day – then they have my full attention. They basically had me at White Christmas.

Last year The White Company was my go-to store for a bunch of Christmas table decor ideas but also had amazing scented candles, Chrimbo deccies and gifts which pretty much sorted my gifting list. Keen to see what was heading our way for this festive season, I hot footed it up to their Chiltern Street showroom to check out the new offerings.

The scene was set out as if you were ambling through a real home with full dining room set up, living space, boudoir and of course oodles of cute things from The Little White Company range (which warrant a whole new post next week so tune back in for that).

I was pleased to see their heart-shaped stoneware still running for the upcoming season – I loved their plates from this season.

Moving on through their twinkly paradise, there was time to snap up a glass of fizz and a canapé or two…

I made a bee-line for the women’s fashion display. In the past, I’ve bought classic basics from The White Company, but for the upcoming AW15 season they have knocked the ball out fo the park. We are talking luxe shearling, cashmere and silks in must-have neutrals which had me drooling on the spot.

The boudoir section drew me in with it’s sumptuous setting…it had me vowing to smarten up my act and amp up the luxury factor in my bedroom post haste. I was also quite taken with the tray table/breakfast in bed idea… my kids take note.